You must have noticed that several web pages that there are clickable blue words that will take you to another page These are referred to as anchor texts and they can help increase your websites popularity and page rank (PR)
Anchor texts are hyperlinked words used on a webpage that when clicked they take the visitor to another link. Anchor text is used to explain a word, show an image, or just to redirect the reader to another page on your website or anywhere on the World Wide Web.
The anchor text tells the search engines what the page is about. If you use it wisely and strategically you can increase your page rankings within the search engines like Google.
Some use the words click here as the text readers will click but that would only tell the search engines that the page is about click here. It is best to use descriptive anchor text to allow the search engines to realize what your website is about and they can index it in the right way for searching. Anchor text can zoom a page into the top ten searches in Google just using a phrase that is not shown anywhere on the webpage.
Google Bombing had became a popular prank for bloggers. They would use humorous or just random phrases that will get them noticed. If the phrase was good enough it could land them a number one position in Googles search results. If it was a competitive phrase the blogger may have to post continuous blogs to get noticed.
In 2007 Google created a new algorithm which decreased the impact of the pranks and bombs but it still acknowledges anchor texts for search result positioning. If you are using Off Page SEO techniques to obtain link popularity by using partners who are linking back to your site you may want to create a HTML code for them to copy and paste, this way you are given the opportunity to create your own anchor text.
Be careful not to over optimize on one word if your site only has one topic. If you are only selling umbrellas you do not want every anchor text links to be umbrellas. Be careful not to create an unnatural pattern in the search engines.
Anchor text is used with various techniques. You can use it in external links; any links from other sites could be optimized with appropriate anchor text to maximize results. Internal links are the most popular anchor links where you can have hyperlinked text to travel the site. Two of the most important places for anchor text is in your navigation maps and the links to your main web page.
The anchor text will be read by humans as well as the search engines. You want to ensure that it is optimized for the search engines but it still should make sense to those who are reading it. Remember to be descriptive and never plain, always make the anchor text make sense as to where the user will be going when it is clicked.
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